New directions for the development of video conference market
With the improvement of information technology, the popularity of low carbon concept as well as the needs of enterprise cost saving, the rapid development of video conference in recent years, the industry market is hot. In the process of rapid development of the industry, in addition to the traditional way of buying and selling, the video conference market also appeared a new mode of sale - rental business.
The so-called video conferencing rental business is to turn the original video conferencing provider into a video conferencing system operators. The main business model that consists of a video conferencing system providers to build on the work of the transforming itself into a video conference system operators, business users just rent a video conferencing platform, you can enjoy the video communication applications. The service is mainly aimed at small and medium enterprises to carry out.
Reason for the rapid development of leasing business
1, limited funds for small and medium enterprises for the strong demand for video conferencing
With 2, in the face of enormous market pressure, manufacturers to open up new ways of the market
Video conference industry is hot, the competition among manufacturers increasingly intensified. At the same time, major operators in order to expand their business scope, consolidate their position, have to encroach on the video conferencing industry. Compared with the manufacturers, operators have their own network, so the network based video conferencing system has more advantages, which for the software video conferencing manufacturers, the formation of a huge pressure. In order to survive, manufacturers have to open up new areas of the market. And the essence of the rental business is to simply change providers for video conferencing system operators, the formation mode of operation and production, make the enterprise mode by products leading to technology led transformation, increase market competitiveness.
3, video conferencing market development needs
At present, the domestic video conferencing market is still in the infancy, a huge growth space, but the development is not mature. In the face of increasingly detailed requirements of customers, the video conferencing market segmentation requirements are increasingly improved. At present, enterprise video conferencing is often based on the whole enterprise application, the other external contact is not yet realized, that is, the so-called enterprise information island". This greatly reduces the effectiveness of enterprise communication, and the use of leasing business can overcome this shortcoming, to achieve a comprehensive enterprise communication.
Leasing business has great potential in the future
According to CCW research data shows, the number of small and medium sized enterprises in China accounted for 99.3% of the total enterprises in the whole country, about 320 million. From the data analysis, it can be said that the small and medium-sized enterprise market is an important market for video conferencing system, how to meet the needs of small and medium enterprises, has become the main problem faced by the video conference system providers. And specialized for small and medium enterprises launched leasing business is an effective answer to this problem. At the same time, it also shows the huge market potential of leasing business. In fact, not only for small and medium-sized enterprises, the use of video conferencing is not frequent large enterprises leasing business is also a good choice.
It is understood, at present domestic video conferencing manufacturer has launched rental business, some manufacturers do not even have the rental business as a highlight of this year's development, such as prestige fast science and technology this year will be fully extended leasing business. All the manufacturers to join indicates that the rental boom is about to come. With the development of rental service platform manufacturers gradually increased, the rental model for video conference in the enterprise market, the traditional sales model will have a certain impact. Industry experts believe that some three wire manufacturers will be affected by the compression of the rental business and withdraw from the video conferencing market. If the development is successful, the rental business will be able to rewrite the pattern of the domestic video conferencing system. With the development of the leasing business, hardware video conferencing system manufacturers also have the potential to develop the corresponding video conferencing system, to provide high-end services for renting users